Ep. 79 In Carlsbad, Strawberry Fields…Are Forever
The Carlsbad Strawberry Company has never sold a day-old strawberry. Hear all about this local institution in a mouth-watering and informative episode with owner Jimmy Ukegawa.
The Carlsbad Strawberry Company has never sold a day-old strawberry. Hear all about this local institution in a mouth-watering and informative episode with owner Jimmy Ukegawa.
The Carlsbad Strawberry Company is a local institution in Carlsbad, and for good reason. From the mouth-watering strawberries in the winter and spring, to the endless maze of cornfields and pumpkins in the autumn, there is something for everyone at this one-of-a-kind, special place. Spend some time with owner Jimmy Ukegawa, and get the inside story of what it’s taken to run the farm for four generations, and how they have navigated this year’s torrential rains and the worst strawberry season on record.
The Carlsbad Strawberry Company grows sweeter varieties of strawberries than what is available commercially, and they’re always experimenting with new varieties. Once you hear Jimmy describe his family’s strawberries, you’ll never buy them in the grocery store again! And best of all, those berries are still out there, and ready for picking, so don’t miss out. Come and pick ‘em right off the plant – it doesn’t get any fresher than that.
And when Autumn comes around, be sure to take a walk through their one and a half miles of trails in the corn maze. Come October, take a terrifying trek through the “haunted” one, or if that isn’t your thing, go to the pumpkin patch, take a tractor ride or pet some animals. You’ll hear all about this - and more - in this fun-filled episode!
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Jimmy Ukegawa
Aviara Parkway Farms Inc.
Our strawberries have been growing at the Cannon Road location in Carlsbad for over 40 years. The field is approximately 80 acres in size and borders the Batiquitos Lagoon to the east and Interstate 5 to the west. Our temperate climate in Carlsbad and the proximity to the Pacific Ocean make for ideal strawberry growing conditions. The cool marine layer allows us to harvest our berries into the summer, sometimes until the end of July.
Although strawberries are usually considered seasonal, it's a year-round business for Carlsbad Strawberry Company employing at least 150 people.
The harvest takes place between January and July. The strawberry plants stop flowering when the nights are less than 10 hours long, so we begin turning the plants under in July. After the fields are mowed and the plants turned under, we water the fields with sprinklers to help compost the remains of the plants.
In August we treat the soil for diseases. This is done to prevent the spread of pests and weeds.
In September we make the rows and furrows, apply the fertilizer and drip (irrigation) tape. Depending on the weather at the nursery, possibly 10 to 20 acres may be planted by the end of September.
In October we complete the planting of the fields, watering on a regular basis with sprinklers.
Plastic bed covers are installed in late October. By then, the first flowers will start to appear.
If the weather permits we usually see our first strawberries by Christmas.
In January, we begin our commercial picking season. Production varies due to cold weather and rai…
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